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Web Marketing

With the World Wide Web growing at such a phenomenal rate and thousands of new sites being added each week, it is necessary that people can find your site. It is possible to invest thousands of pounds developing an outstanding graphically designed site and get no or few visitors. To prevent this from happening it is essential that your site is promoted both through traditional marketing media and more importantly through web marketing.

What is Web Marketing?

Business is all about getting customers to buy your product or services...but first they have to see them!

If a potential customer queries a search engine for a keyword related to your site's products or services, does your page appear in the top 20 matches, or does your competition? If you are listed outwith the first two or three pages of results, you lose, no matter how many engines you submitted your site to.

It is essential that you learn how to achieve a top 10 search position and once this has been achieved, it is crucial that your progress is monitored.

How Will People Find Your Website?

Guesswork? Some people will initially attempt to guess your web site address, however many companies have domain names with no direct correlation to their trading name. Most people will use a search engine or directory to find your site.

Over 90% of the search engine traffic to most Web sites comes from 8 to 10 major search engines. There are several thousand search engines on the internet, and it is theoretically possible to submit to them all. A top 10 ranking in a major search engine like Google, Yahoo, or AltaVista will often generate more targeted traffic than an expensive banner advertising campaign. It can take time to be registered on some search engines, ie. several weeks to several months, and some have started charging.

One further method of inclusion into search engines or directories is through Pay Per Click. Essentialy you enrol with one of the pay per click engines such as Overture or Espotting and bid on a per click through to your site basis. Generally this ranges from about 5p per click up to several pounds. This may sound expensive but you are getting a targetted visit from a potential client.

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